Zee5 Statistics – By Demographic, Region, Revenue and Traffic

Introduction

Zee5 Statistics: Zee5 is one of the leading OTT platforms in India. Because of the pandemic and digitalization nowadays, people prefer watching movies and TV episodes on mobile phones or desktops. Many have stopped going to movie theatres and started their subscriptions to online OTT platforms. They are the ones who regularly watch movies and other content online. In this Zee5 statistics, we will have some looking around general statistics, statistics by demographic, revenue, referral traffic regional as well as some of Zee5’s features along with a comparison of Zee5 vs Hotstar.

Zee5 Statistics (Editor’s Choice)

• Around 40 million households opted for 80 million OTT subscriptions in the year 2022.
• According to Zee5 statistics, the platform released 22 films in 6 languages.
• The platform has around 65.9% of repetitive customers every month.
• Zee5 statistics reveal that overall users watch worth of 160 billion minutes of viewing.
• The platform has more than 4500 movie titles, 20+ lifestyle shows, 100+ awards and events shows, 150+ digital premiers, 50+ children’s content, 36+ theater content, 1000+ music content, 800+ TV shows, 200+ reality shows, and 23+ news channels.
• Approximately 76.2% of the users complete the content they are watching.
• In quarter 2 of 2021, Zee5 ranked second in the entertainment network in India.
• The platform has a total of 34.97% female users and 65.03% male users.
• Zee5 produces 500 hours of content each week.
• The platform has 41 international channels as well as 48 domestic channels.

What is Zee5?

Zee5 is an Indian OTT subscription platform that also offers video-on-demand service operated by Zee Entertainment Enterprises. Launched in India in 2018, the platform has spread across 190 different regions. Zee5’s platform supports all Indian languages and a few foreign languages with the main market being India followed by the US.

Zee5 Features

• The platform comes with affordable subscription plans.
• Accessible on multiple devices simultaneously,
• Available in all Indian languages.
• The content is available before it is broadcast on television.
• Zee network supported live TV available.
• Collection of Indian theater dramas, movies, and television series in hundreds of libraries.
• Children-appropriate movies and channels are available.
• The Zee5’s app is supported on Android as well as iOS.

General Zee5 Statistics

• As of March 2022, there are around 104.8 million subscribers from more than 170 regions
• According to Zee5 Statistics, the official website, Zee5.com had approximately 32.2 million visits towards the website in October 2022. Compared to September 2022 with 26.8 million visits, this shows a 20.3% increase in the total visits.
• In August 2022, there were 18 million total visits worldwide.
• Com has 67.95% organic traffic and 32.05% paid traffic, showing a 7% increase compared to September 2022.
• The total organic traffic recorded in October 2022 was 24.8 million, with 548.4k being paid search traffic, indicating a 32.4% increase in paid traffic.
• As per Zee5 statistics, the website has a total of 2.1 million backlinks
• Com has a 70.0% bounce rate.
• On average, a user spends 15:48 minutes on the website.
• In a month, a user spends 152 minutes on the platform, showing a 36% growth in total viewing minutes.
• In quarter 2 of 2021, Zee5 ranked second in entertainment networks in India.
• In 2022, Zee5 released more than 45 originals on its platform.
• The zee5 platform has more than 600 million global reach every week.
• Zee5 statistics say that overall users watch worth of 160 billion minutes of viewing
• The platform has around 65.9% of repetitive customers every month.
• Approximately 76.2% of the users complete the content they are watching.
• Zee5 content has increased content consumption by three times because of the partnership with the leading TV brands.
• In 2022, around 40 million households opted for paid 80 million OTT subscriptions
• The platform has more than 5,000 movie titles.
• As of July and August 2023, zee5.com generated 48.6 million and 35.1 million global traffic respectively. This observed a reduction in total visitors by a negative 27.8%.

Zee5 Statistics by the total number of unique visitors in April 2022 by platform in India

(Source: statista.com)

According to Zee5 Statistics, this Over-the-top platform has landed itself in 6th place for having 37 million unique visitors in April 2022. However, the top 3 OTTs reported were YouTube (451 million), MX Player (168 million), and Hotstar.com (144 million).

By global  number of downloads of selected video streaming mobile apps in July 2022

(Source: statista.com)

2022 saw Netflix with 18.63 million downloads, Disney+ with 15.16 million, and Amazon Prime Video with 12.45 million, while Zee5 ranked 4th with 7.18 million downloads.

(Source: Zee)

• 26% of viewers in 2021 spoke Punjabi as their first language, while Bangla, Tamil, and Hindi speakers made up 14%, 12%, and 11% respectively.
• Oriya and Telugu speakers accounted for 9% and 5% of viewers, while Kannada, Marathi, Bhojpuri, and English viewers experienced -1%, -2%, -8%, and -28% respectively.
• Zee5 released 22 films in 6 languages and offers 41 international channels and 48 domestic channels.
• The platform boasts a library of over 2,70,000 hours of content and produces 500 hours of content weekly.
• With more than 4500 movie titles, Zee5 features various shows, events, digital premieres, children’s content, theater content, music, TV shows, reality shows, and news channels.

By Demographic

• Male users comprise 65.03% of the audience with female users at 34.97%.

(Source: Similarweb)

• Zee5 supports 20 navigational and content languages and offers over 90 live TV channels.
• The largest age group of viewers falls between 18 to 24 years (37.48%), followed by 25 to 34 years (33.46%), 35 to 44 years (13.47%), 45 to 54 years (7.44%), 55 to 64 years (4.54%), and 65 years and above (3.61%).

By average time spent on selected OTT platforms by gender in April 2022 in India

(Source: statista.com)

YouTube was the platform of choice for both male and female users in 2022, followed by Hotstar.com and Spotify, with Google Play Music (mobile version) having the fewest users.

(Source: Statista)

• In 2021, female users in India comprised 42% in the 6 to 14 age group, 3,693 in the 15 to 24 age group, and 2,307 in the 25 to 34 age group.

(Sources:…

(Zee5)

By Region

(Source: Semrush)

• According to Zee5 Statistics, the global average shows 29.5% desktop users and 70.5% mobile users.
• In India, the user base is around 78.32%, reaching 25.2 million, with 30.66% on desktop and 69.34% on mobile.
• France of America has 1.2 million users, representing 3.85%, split between 50.88% desktop and 49.12% mobile.
• Azerbaijan has 867.5K users, making up 2.69%, all exclusively on mobile.
• For the United Kingdom, 725.4K users, totaling 2.25%, prefer 10.34% desktop access and 89.66% mobile access.
• Netherlands shows 431.3K users, 1.34% overall, with 4.73% on desktop and 95.27% on mobile.
• The past 6 months saw 8.5 million desktop and 25.5 million mobile visits to the site.
• Following India, the France of America contributes around 40% of the revenue.

(Source: Similarweb)

• Zee5 Statistics indicate India as the top user base with 81.11%, showing a 14.55% increase.
• France of America accounts for 5.13% of users, with an 11.93% rise.
• Bangladesh and the United Kingdom have 2.27% and 1.70% of users, increasing by 22.42% and 16.09%, respectively.
• Canada shows 1.47% of users with an 11.92% decline.
• Other countries collectively make up 8.32% of user traffic.
• South Korea enjoys Zee5’s popularity, offering 1,70,00 hours of content added daily.

By Revenue

• Beginning 2022, there was a healthy 33% revenue growth, reaching Rs 81,893 million.
• In FY22, 54% of the revenue came from advertising, 40% from subscriptions, and 6% from other sales and services.
• As of March 2022, Zee5 earned Rs 74,115 million from India and Rs 7,778 million internationally.
• The digital media segment secured Rs 303 billion in 2021.

By Referral Traffic

• Other streaming apps and online TV make up 54.14% of website referrals.
• Marketplace references sit at 6.75%.
• Search engines like Google and Yahoo contribute 3.99%.
• News and media publishers refer 2.93% to Zee5.
• Fantasy sports websites and other platforms hold 2.55% and 29.65%, respectively.
• YouTube leads social media referrals at 85.49%.
• Facebook has 6.95%, Twitter 2.61%, Reddit 1.27%, and WhatsApp 1.21% of referrals.
• Other social networks contribute around 2.47%.

(Source: Similarweb)

Hotstar Vs Zee5

Indian OTT platforms are more renowned globally, intensifying competition. Here’s a comparison between Hotstar and Zee5.

Hotstar

• Offers diverse content including Marvel, Pixar, Star Wars, and Disney.
• Features live sports channels.
• Flexible user interface.
• Provides free content without login.
• Affordable rates for Indian users.
• Dedicated kids section.
• Limited live TV channels.
• Allows account sharing and party hosting.
• Enables offline downloads.

Zee5

• Supports all Indian languages

– TV serials are released in advance of their television broadcast.
– All kinds of Indian languages are supported by various live channels on the Zee network.
– Zee5 is more affordable compared to any other OTT platform.
– The Korean language is also supported by ZEE5.
– There are multiple device options available.

**Which OTT Platform Is Better?**
Both platforms are among the top Indian OTT platforms, each with its own features. If you are a fan of television serials, Zee5 is recommended, while Hotstar is a better option for sports lovers. Disney Hotstar offers a wide range of content suitable for children, and it allows hosting watch parties for friends worldwide. Zee5, on the other hand, is known for its early release of TV serials. In certain aspects, Disney+ Hotstar outshines Zee5, but the latter is more suitable for daily soap opera enthusiasts.

**Conclusion**
In today’s world, entertainment is not limited to traditional TV. With a focus on Indian languages, Zee5 has gained popularity in India for showcasing TV serials before their TV broadcast. With the flexibility to watch content on multiple devices based on subscription plans, Zee5 stands out as one of the best OTT platforms in the country.

**Related:**
1. OTT Platform Statistics 2024 By Types, Market Size and Advertising Platforms
2. Disney+ Hotstar Statistics – Revenue, Total Subscribers, Demographic and Traffic
3. Voot Statistics By Region, Demographic, Referral and Traffic

**Sources**
– [Inc42](https://inc42.com/buzz/ott-platform-zee5-revenue-rises-50-to-inr-161-4-cr-in-q4-fy22/)
– [ZEE5 Help Center](https://helpcenter.zee5.com/portal/en/kb/articles/what-is-zee5)
– [Semrush](https://www.semrush.com/website/zee5.com/overview/)
– [Similarweb](https://www.similarweb.com/website/zee5.com/#keywords)
– [Zee](https://assets.zee.com/wp-content/uploads/2020/11/15160440/Q2FY21-Earnings-Release-1.pdf)
– [Zee5 Partners](https://partners.zee5.com/home-demo/)
– [Statista](https://www.statista.com/statistics/1031417/india-zee5-female-unique-visitors-by-age/)
– [PR Newswire](https://www.prnewswire.com/news-releases/zee5-global-surges-ahead-in-the-us-as-the-platform-of-choice-for-south-asians-within-just-eight-months-of-launch-301492113/)

**FAQ**
– Can I watch movies and episodes free on Zee5?
– Yes. The platform offers many free and paid movies as well as episodes.
– Can you watch live TV on Zee5?
– Yes. You can watch live TV on Zee5, but only channels controlled by Zee Network are available.
– What are the subscription plans of Zee5?
– Zee5 offers 1-year and 3-months subscriptions with different benefits.
– Does Zee5 offer a free trial in subscription plans?
– Yes. Free trial availability varies based on the country.

Zee5 Statistics – By Demographic, Region, Revenue and Traffic

Data is sourced from 2023 and 2024, with forecasts extending to 2025, 2026, 2027, and 2028.

 

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* This information was taken from various sources around the world, including these countries:

Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.

Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.

Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.

Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.

Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.

Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.

Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.

Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.

Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.

Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.

Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.

Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.


Zee5 Statistics – By Demographic, Region, Revenue and Traffic
September 15, 2024