The Ultimate Guide to Meta Business Suite
Social media marketing has grown significantly over the years. Many companies use social platforms to generate brand exposure, announce upcoming product launches, and share promotions.
These actions help customers connect with brands they may not stumble upon otherwise and can expose them to new products, services, or even a thrilling live casino experience (if you operate a gambling business in the United States like many of our clients).
To achieve this effectively, however, companies need to spend a lot of time curating their content and ads.
Meta, one of the world’s largest social media platform owners, has made significant steps toward aiding businesses in this regard. Using Meta Business Suite, companies can find a unified platform to do everything they need online. If you’re looking to boost your brand online using this incredible tool, our guide is an excellent place to start.
Meta Business Suite
Meta Business Suite was launched in 2020. Before this, companies using Facebook and Instagram to showcase their brand were forced to use the Facebook Pages Manager or Instagram app to handle their content and engage with customers.
The new Business Suite brought interaction across Facebook and Instagram to a single platform and made it easier to handle multiple accounts. In 2021, the platform rebranded in line with the company to be Meta Business Suite.
Since its launch, the platform has undergone continuous changes, updates, and developments, adding new features that have made it easier for companies to launch and manage their social media campaigns. One of the most significant additions was the integration of WhatsApp Business, another social platform owned by the behemoth.
Content Calendar
This feature displays each day of the current week or month and shows what you have posted to what platform during that period.
While the calendar gives you an overview of your content at a glance, its best feature is letting you schedule content or video reels weeks in advance. You can do this by simply navigating to the date you want to post on and following the regular posting steps.
To help you schedule your content, Meta Business Suite shows you the times when most of your current followers are active. By following these suggestions, you can ensure your posts achieve the highest organic reach without having to pay for sponsored posts.
Using the calendar can help you manage your content, but it also allows you to see if you are consistently posting or if there are gaps you should fill. Batch scheduling across the different Meta platforms can also help you save time when getting your content online.
Unified Inbox
One of Meta Business Suite’s best features is the unified inbox. This inbox provides an easy way to see who is engaging with your content or trying to reach out by centralizing all your messages and comments across all Meta platforms in one place.
For businesses, this presents many benefits, including improving response times, ensuring that no messages from potential customers are missed, and tracking conversations. All this is native to the inbox and can be utilized easily.
Moreover, the inbox comes with collaboration features that allow multiple team members to manage incoming messages and comments. When a thread is dealt with, it can be marked as read to ensure all parties know the customer has been assisted.
The inbox also boasts automated responses. This can be set up to provide automatic replies answering common questions, help gain further insights into a customer’s query, and free up employee time that would otherwise be spent on unnecessary back-and-forth conversations.
Insights
While easy posting of your content is nice, it doesn’t mean much if few people see it. To help you understand who is viewing your posts, Meta Business Suite also features a number of insights and reports that can be accessed to give you a bigger-picture view of your social accounts.
You can view analytics based on your content or ad performances, see your reach, engagement, and even click-through rates, and determine which content performs best so that you can adjust your other posts to match it.
Aside from this, the insights gained from this information can help you make better business decisions, as it gives you data-driven insights into what your customers want. At the same time, it allows you to customize your content strategy to make the biggest impact.
Ads Management
Although the Meta Ads Manager remains the best place to handle all your sponsored advertising and make changes to running campaigns, plenty of this can also be done in Meta Business Suite, which has a simpler interface and doesn’t require loading another tool.
From within the Business Suite, you can launch new ad campaigns, track those that are already live, and see their performance insights. You can also adjust targeting and budgets, making it easier than ever to launch new campaigns across all Meta platforms.
Page Management
As the de facto replacement for the Facebook Pages Manager, Meta Business Suite allows you to edit all your page information, such as publicly displayed details, roles, and permissions, from one place.
Ensuring that your page is constantly up to date and that your team members have the right level of access to tools like ad creation can help streamline your online work. Page performance, accessible within the Business Suite, can also provide detailed analytics into how your page is performing.
Asset Control
Another excellent feature of Business Suite is the asset management tool. If you’re a marketing company or simply have various social channels you control, asset manager allows you to link these all under your one profile.
Once this is done, you can quickly switch between accounts and assets, such as pages, Instagram accounts, and WhatsApp accounts. Having this central access can help save time that would otherwise be spent signing into various accounts to do everything separately.
Conclusion
Meta Business Suite is packed with valuable features that can help make managing your online business easier. Taking advantage of these features can give you an edge and by boosting your engagement, sales, and brand awareness without much effort.
