PewDiePie Net Worth (Money & Salary)

What is PewDiePie’s Net Worth?

With a net worth of $45 million, PewDiePie is a Swedish video game commentator, streamer, and internet sensation. Throughout various moments in recent history, his channel has held the title of the most-subscribed on YouTube, and he has frequently been recognized as the highest-earning YouTuber globally. His content mainly features videos showcasing his gameplay experience across different video games.

Typical videos display him playing games while commenting on his sensations and observations, alongside his reactions to the on-screen events. Referring to his audience as the ‘Bro Army,’ comprising his ‘Bros,’ he commonly concludes each video with a signature ‘Brofist.’ Since the launch of the channel in 2009, subscriptions have soared. PewDiePie also took the stage at the Nonick Conference in 2012. OpenSlate classified his channel as the #1 on YouTube regarding “SlateScore” in October 2012. By April 2013, he had reached 6 million subscribers and relocated to the United Kingdom in July 2013 for improved Internet access.

Highest Paid YouTube Star

PewDiePie not only holds the title of YouTube’s biggest star by views but also consistently ranks among the highest-paid figures on the platform. CelebrityNetWorth revealed in 2013 that his earnings reached $12 million, followed by $14 million in 2014. In 2015, he earned $9 million, and in 2016, a remarkable total of $15 million. His earnings in 2017 were $12 million, and in 2018, they increased to $15.5 million, while in 2019, he earned $13 million. As of now, PewDiePie charges $450,000 per sponsored video.

Adding it all up reveals that PewDiePie has grossed over $73 million in pre-tax earnings from his YouTube operations since 2013. He has stated in interviews that his net worth is “much much” beyond $20 million.

Early Life

Born Felix Arvid Ulf Kjellberg in Gothenburg, Sweden, on October 24, 1989, PewDiePie’s parents are Lotta Kristine Johanna and Ulf Christian Kjellberg. His father, a corporate executive, and his mother, an award-winning Chief Information Officer, raised him alongside his older sister, Fanny. During high school, Felix often skipped classes to indulge in video games. He graduated from Göteborgs Högre Samskola and initially aimed to study Industrial Economics and Technology Management at Chalmers University of Technology. However, he lost interest in the subjects and eventually dropped out—not specifically to pursue a YouTube career, as commonly presumed. Despite his disinterest in the academic fields, his enthusiasm for Photoshop remained, leading him to sell edited images for the funds needed to purchase a computer.

YouTube

Felix entered the YouTube world on December 19, 2006, with a channel originally named “Pewdie.” He chose the term “pew” as it mimics the sound of a laser. His early content comprised gameplay videos of Call of Duty, interspersed with vlogs. After forgetting the password to his Pewdie channel, he created a new one on April 29, 2010, titled PewDiePie, where he focused on gameplay related to Call of Duty, Minecraft, and a variety of horror/action games. His videos featured short clips of impressive CoD gameplay paired with engaging commentary and edits, while his Minecraft content included “Let’s Plays” where he simply played the game.

Early Success

Eventually, PewDiePie started playing Amnesia, and for some reason, his Let’s Plays of that game resonated with a broader YouTube audience, propelling a massive increase in subscribers. By July 2012, his channel had reached 1 million subscribers and surpassed 2 million in September 2012. He then secured a representation deal with MCN Machinima, before transitioning to Maker Studios in October 2012.

The Biggest YouTube Star On The Planet

From 2012 to 2013, PewDiePie’s channel was the fastest-growing on YouTube, rising from 3.5 million subscribers to 19 million in just one year. He garnered a new subscriber at a staggering rate of 1.037 PER SECOND throughout the entire year, racking up 1.3 billion video views and finishing as the most subscribed channel on YouTube.

With Maker Studio’s support, he rolled out a PewDiePie iPhone app. Although he expressed unease regarding Maker Studio’s parent company, Disney, he successfully developed a website and an online store to complement the highly successful app.

In 2014, PewDiePie’s channel welcomed another 14 million subscribers and achieved an impressive 4.1 billion video views, far surpassing any other channel’s metrics. By 2015, he was averaging 300 million views per month.

Return To Twitch

PewDiePie, after signing an exclusive streaming deal with YouTube in May 2020, made an unexpected comeback to Twitch in March 2023, following a long period of inactivity on the channel. He introduced a creative concept he dubbed PewDiePie Infinity. This setup streams a continuous loop of his older videos and streams, described by him as an “infinite money glitch in real life.” Currently, he boasts 1.5 million followers on the platform.

Controversies

PewDiePie’s YouTube Red show was canceled in February 2017 after it was discovered that multiple videos contained antisemitic elements. He maintains that the videos were intended as sarcasm and aimed to showcase how far individuals would go for money, regardless of the inappropriateness of their actions. The most notorious instance involved him paying two individuals $5 via Fiver to display a sign that read “Death to all Jews.” Additionally, a viral “subscribe to PewDiePie” challenge emerged, which saw individuals promoting that phrase in public settings. At least two mass killers have publicly cited “subscribe to PewDiePie” during their attacks or in their manifestos. PewDiePie has since distanced himself from the meme and condemned the actions of the perpetrators.

Personal Life

PewDiePie first met Marzia Bisognin from Italy in 2011, leading to an online friendship that blossomed into romance. In 2012, he launched her YouTube channel, CutiePieMarzia, which focused on topics like fashion, beauty, movies, and books, eventually becoming one of the platform’s leading beauty channels. She retired from YouTube in 2018. The couple divided their time between Sweden and Italy for several years before permanently relocating to Brighton and Hove, England, where they married in August 2019. They enjoy a relatively private life in their small seaside town, accompanied by their two pugs, Edgar and Maya. In February 2023, his wife revealed that they were expecting a baby.

They purchased a home in Japan in 2019, which was unfortunately burglarized later that year. Their move was postponed due to Japan’s relocation regulations amid the COVID-19 pandemic. However, in May 2022, they finally relocated to Japan with a five-year business visa.