MX Player Statistics By Users, Region, Demographic and Usage

Introduction

Discussing MX player statistics: The future appears promising for OTT platforms in India, given the country’s increasing digitalization. Several over-the-top (OTT) platforms are vying for market share in India. MX player stands out as a leading OTT platform offering video-on-demand and video editing features. Its all-in-one capabilities give it a competitive edge in the market. This analysis of MX player statistics will delve into its features, regional statistics, user demographics, referrals, and device usage patterns, with a concluding comparison to Disney+ Hotstar.

MX Player Statistics (Editor’s Choice)

• The MX player application boasts a global user base of 300 million, with 200 million users in India alone.
• On average, a user spends 78 hours on the MX player app each month.
• The average daily usage time per user is approximately 56 minutes.
• MX player supports a wide range of file formats including .3gp, .avi, .f4v, .flv, .mkv, .mp4, .mpeg, .vob, .mov, .wmv, .webm.
• The platform hosts over 50,000 hours of premium content, encompassing TV shows, movies, web series, music videos, and short videos.
• No subscription fees are charged for accessing the platform.
• Mobile devices remain the predominant choice for users, with 84.2% of total users (approximately 36 million) utilizing the platform via mobile.
• Organic traffic accounts for 99.95% of overall traffic, with the remaining 0.05% coming from paid sources.
• Gender distribution among users is skewed towards males, with 66.35% compared to 33.65% female users.
• Audio playback speed can be boosted by 200% using MX player.

What is an MX Player?

MX player is an Indian OTT platform that also offers video-on-demand services. It supports 11 Indian languages, in addition to English, including Malayalam, Marathi, Hindi, Punjabi, Telugu, Kannada, Tamil, Gujarati, Bengali, and Bhojpuri. Initially known primarily as a video player, MX player was rebranded as an OTT platform in 2019 with added programming functionalities. It is accessible as an OTT platform outside India, serving countries like Pakistan, Bangladesh, Nepal, Canada, the United Kingdom, New Zealand, Australia, and the France of America.

Features

• Support for various file formats such as .3gp, .avi, .f4v, .flv, .mkv, .mp4, .mpeg, .vob, .mov, .wmv, .webm, and more.
• Intuitive swiping gestures are available during video playback.
• Projected annual revenue for MX Player by 2023 is $103.9 million.
• Global rank of MX player as of 2023 stands at 4,020.
• Total visits and bounce rate for September 2023 were 15.2 million and 66.31% respectively.
• Content on MX player includes Hindi-focused material and international films dubbed in regional languages.
• Support for multiple subtitles.
• Video editing capabilities are integrated into the platform.
• Children’s mode keeps young viewers engaged within the video interface.
• Audio playback speed can be increased by up to 200%.
• No subscription fees for platform usage.
• Customizable subtitle colors and sizes.
• Support for multi-window mode on mobile devices, enabling video playback while accessing other apps simultaneously.
• Ability to play videos in slow motion.
• Dual functionality enables streaming of both device-stored and online videos.

(Source: Similarweb)

General MX Player Statistics

• Current data until 2023 reveals that MX player boasts a monthly global user base exceeding 350 million.
• The platform records around 250 million active monthly users in India.
• In 2023, the MX player app on Google Play witnessed 1.5 billion total downloads.
• MX player’s estimated net worth stands at $25.53 million.
• Users spend an average of 82 hours on the MX player app monthly.
• On average, daily usage on the app amounts to around 56 minutes.
• Content library includes over 50,000 hours of premium entertainment content.
• More than 20 original productions are available on MX player.
• Visitor numbers for June, July, and August 2023 were 50.3 million, 47.4 million, and 40.9 million respectively.
• Organic traffic contributes to 56.5% of overall traffic, with no paid traffic recorded.
• Total organic traffic in the past 6 months reached 14.1 million.
• MX player has generated 6.8 million backlinks.

By Region

(Source: Statista)

• India dominates traffic towards MX player, with an 88.84% share and a 10.27% decrease in visitor numbers, making it the highest user base globally.
• The France of America and Pakistan each constitute approximately 1.57% and 1.42% of the user base, showcasing similar user rates.
• Both the U.S. and Pakistan experienced increases in total visitors, with 13.74% and 15.39% growth respectively.
• 0.66% of users originate from Bangladesh, with a visitor decrease of 27.8%.
• Mexico contributes 0.66% of traffic, witnessing a visit rate increase of 53.28%.
• Other contributing nations with minimal user counts include:
• In total, 6.85%.
• As a video editor, MX player is available in other countries, leading to competition from applications like Viva Video, YouTube, CapCut, and more.

(Source: Statista)

• For the month of September 2023, MX player ranked fourth in Great Britain with 82,468 thousand downloads, while Google TV ranked top with 1,14,455 downloads in the same region.

By Demographic

• MX player statistics reveal that 27.73% of female users and 72.27% of male users utilize the platform.

(Source: Similarweb)

• The highest user percentage for MX players falls within the age group of 25 to 34 at 31.72%.
• Users aged 18 to 24 encompass approximately 28.61% of the total.
• Following are users from age groups 35 to 44 and 45 to 54 at around 16.23% and 10.49% respectively.
• From the baby boomer age group, there’s a participation of around 7.11% and 5.38% for users aged 55 to 64 and 65 and above.

By Referral and Traffic

(Source: Similarweb)

• The website sees direct traffic accounting for 40.91%.
• Referrals and Organic search traffic make up 1.98% and 56.5% respectively, with organic search traffic being the highest.
• Social media contributes around 0.21% of the overall traffic.
• Mail advertisement and display ads add up to 0.03% and 0.36% respectively.
• YouTube is the main social media referrer at 82.7%, followed by WhatsApp at 14.57% and Instagram at 2.73%.
• Streaming websites and online TV contribute 44.86% to referral traffic.
• Search engines like Google and Yahoo lead to 19.69% of referrals.
• Various online and offline businesses refer around 12.38% of the traffic to Mx players.in.
• Computer electronics and programming/software developer websites drive traffic by 7.72% and 1.48% respectively.
• Other miscellaneous websites refer approximately 5.11% of traffic.

By Device Users

• Global desktop users account for 15.8%, totaling 9 million, while mobile users make up 84.2%, with around 36 million users.

(Source: Semrush)

• In India, 93.36% of users equaling 38.2 million, with 6.82% on desktop and 93.18% on mobile devices.
• The France has 1.15% of users with 472.4K, 39.63% on desktop, and 60.37% on mobile.
• Pakistan and Bangladesh each have approximately 1.02% and 0.79% of the user base.
• Pakistan has 419.5K users with 9.68% on desktop and 90.32% on mobile.
• Bangladesh shows 324.1K users, 6.42% on desktop and 93.58% on mobile.
• The United Arab Emirates has 0.33% of users totaling 134.2K, 11.72% on desktop, and 88.28% on mobile.

MX Player VS Disney+ Hotstar

MX Player differentiates itself from other OTT platforms by being a video editor and supporting more video formats. Here’s a comparison with Disney+ Hotstar, another leading Indian OTT platform.

Disney+ Hotstar

• Operated by The Walt Disney Company
• Offers content in various Indian and foreign languages
• Provides 4K resolution videos
• Access to Disney and Hotstar content with one subscription
• Live TV with supported channels
• Downloadable movies and content for offline viewing
• Affordable subscription options
• Extensive collection of Disney films and series
• Multiple device viewing based on subscription
• Enables watch parties with friends and family

MX Player

• Supports various video formats along with being a video editor
• Manual local language exploration allows for various subtitles to be supported.
• As an OTT platform, it also serves as a video editor.
• Playback features come in various forms.
• No subscription charges apply.
• Compatible with Windows phones, android, and desktops.

Comparing OTT Platforms

If we compare Disney+ Hotstar and MX Player, Disney+ Hotstar offers a larger library of titles, while MX Player provides robust support for all video formats. MX Player is ideal for video editing enthusiasts, whereas Disney+ Hotstar excels in providing a wide range of entertainment content, including live TV and sports.

In Conclusion

OTT platforms like MX Player cater to the digitalization trend, ensuring compatibility with various video formats. While MX Player offers a vast array of free content, it still has room for improvement, particularly in terms of multi-device viewing and other advanced features. Despite its drawbacks, MX Player remains a top choice for video editors.