Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul is an American actor, boxer, internet personality, and YouTuber boasting a net worth of $150 million. Currently, he has an impressive following of over 23.6 million on his YouTube channel. At different points in time, Logan has ranked among the highest-paid YouTubers globally, earning at least $20 million annually. Additionally, he has 27 million followers on Instagram and 18 million on TikTok.

Beyond his YouTube presence, he operates a highly profitable merchandise business named Maverick Apparel, which alone pulled in more than $40 million in sales during its first nine months.

Since November 2018, he has been the host of the Impaulsive podcast. Logan, alongside his brother Jake, has recently transitioned into the realm of professional boxing.

In 2023, he sealed a multi-year contract with WWE amounting to a reported three years and $15 million after making various appearances over the years.

Prime Energy Drink

The energy drink “Prime” has surfaced as a significant topic when evaluating Logan Paul’s wealth in recent times. For those unfamiliar, both Logan and his boxing rival KSI have backed Prime since its launch in January 2022. Unverified estimates from Prime suggest that between December 2022 and December 2023, the drink raked in $565 million in revenue.

Are Logan Paul and KSI owners of Prime? No, while they promote the brand, they do possess equity stakes. It is commonly assumed that either both own 20% individually or they collectively own 20%. The remaining shares are held by Congo Brands, a Louisville-based parent company co-founded by Max Clemons and Trey Steiger.

Considering that Logan and KSI potentially each possess 20% ownership, a comparison can be drawn to the 2020 sale of Rockstar to Pepsi for $3.8 billion, which generated $800 million in revenue. This suggests Rockstar was valued at around five times its revenue. If Prime is indeed pulling in $600 million annually, a valuation of roughly $3 billion can be surmised (5 times $600m). In such a scenario, both Logan and KSI’s individual stakes would be worth $600 million. Conversely, if their total ownership is 20%, or 10% each, that would equate to $300 million each. Given the unknown nature of their actual equity stakes and the unverified revenue figures, this remains speculative. Nevertheless, it is reasonable to conclude that both likely hold valuable shares in a flourishing business.

Prime has also attracted several celebrity endorsers, including quarterback Patrick Mahomes, soccer star Erling Haaland, and MMA fighter Alexander Volkanovski. It is likely that these celebrities received equity in return for their endorsements.

Early Life

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio. He has a younger sibling, Jake Paul, who is also a notable social media figure. Logan began creating YouTube videos at the age of ten using a channel named Zoosh.

In 2012, he excelled as an All-Star linebacker for the Westlake High School football team. Alongside this, he was a State Champion wrestler in high school before pursuing engineering studies at Ohio University. From 2013 to 2014, he witnessed rapid growth, jumping from 900 followers across various social platforms to 1.5 million, particularly thriving on Vine. Logan withdrew from college in 2014 to relocate to Los Angeles.

Career

A compilation of Logan’s works from Vine was transformed into a YouTube compilation, gaining over four million views in its first week after being posted in April 2014. Soon after, he amassed four million followers on Vine and was recruited to create sponsored content for major brands like HBO, Pepsi, and Virgin Mobile. In 2015, he ranked as the 10th most impactful personality on Vine, earning substantial income from his short videos. Following the shutdown of Vine, Logan successfully transitioned his content to YouTube.

As it stands, Logan’s video views on YouTube have approached six billion, with over 23.6 million subscribers, 26 million followers on Instagram, and 15 million followers on Facebook, as of this writing.

Suicide Forest Controversy

On December 31, 2017, Logan uploaded a video filmed in Aokigahara, located at the base of Mount Fuji in Japan, an area infamously referred to as the suicide forest due to its history. The video depicted a deceased individual hanging from a tree, garnering 6.3 million views within 24 hours. The content led to numerous online petitions demanding the removal of Logan’s channel from YouTube. After taking down the video, he issued an apology on Twitter on January 1, 2018. YouTube responded on January 9 with a condemnation of the video, followed by a decision on January 10 to exclude Paul’s channels from its premium ad program, Google Preferred.

Following the YouTube Red series “Foursome,” Paul made a generous donation of $1 million to agencies focused on suicide prevention.

Other Controversies

Due to his “pattern of behavior,” YouTube suspended all advertisements on Paul’s channels in early February 2018. This was mainly in reference to Paul participating in the “Tide Pod challenge,” an incident where he humorously attempted to give CPR to a fish taken from his pond, and another occasion where he filmed himself using a taser on two deceased rats. During this suspension period, Paul did not generate any revenue from his page views. Two weeks later, YouTube reinstated ads on his channel. Nevertheless, he remained on probation for 90 days, which rendered his channel and content ineligible for the trending tab on the platform.

In January 2019, during a segment on his podcast, Paul remarked, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” His comments drew significant backlash, particularly for implying that homosexuality is a choice.

KSI Boxing Matches

The infamous rivalry between Logan Paul and fellow YouTuber KSI culminated in a highly-publicized pay-per-view boxing match on August 25, 2018, touted as “the biggest internet event in history.” A rematch occurred on November 9, 2019, at Staples Center in Los Angeles. The initial fight attracted 2.25 million live viewers, with 1 million watching via pay-per-view, while an estimated 1.2 million viewed the match illegally through Twitch streams. Ultimately, 1.3 million purchases were made through PPV, producing around $13 million in revenue. Both Logan and KSI likely earned about $2 million each from the match, before taxes and additional revenue sources like merchandise are included. For their second bout, each was secured a minimum guarantee of $900,000, with total earnings likely exceeding $3 million for both individuals, as the fight was broadcast by DAZN USA.

Personal Life

During Fall 2015, Paul shared an apartment complex in Hollywood with his roommates, Mark Dohner and Evan Eckenrode, alongside other social media influencers like Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Proximity fostered collaboration among the group for their respective video projects.

Subsequently, in Fall 2017, Paul relocated to an estate in Encino.

In July 2018, Paul and actress Chloe Bennet publicly acknowledged their relationship, having reportedly dated for a year prior. However, they separated in September of that year.

Logan is known to be red-green colorblind.

In May 2020, he confirmed his relationship with model Josie Canseco, the daughter of baseball legend Jose Canseco. A month later, he shared a video on his YouTube channel titled “I Bought My Girlfriend A Horse.” Following a minor dispute, Paul decided to mend things by gifting Josie, an avid horseback rider, her own horse. The video showcases them riding together, with Paul stating: “100% yours. Even if we break up, you can keep them.”

In 2022, he began dating model Nina Agdal, and they announced their engagement in July 2023.

Annual Earnings

Logan’s earnings were as follows: $12.5 million in 2016, $12 million in 2017, $14.5 million in 2018, and a total of $10 million in 2019. By 2021, he made $18 million.

From September 2022 to September 2023, his earnings totaled $20 million.

Real Estate

For several years, Logan Paul resided in this luxurious mansion located in the Los Angeles suburb of Encino:

He acquired this property in October 2017 for $6.55 million, following a previous listing of $8.5 million. The mansion exceeds 30,000 square feet and includes 14 rooms. Logan eventually sold it in April 2022 for $7.4 million, with Machine Gun Kelly being the buyer.

In recent years, Logan has been residing in Puerto Rico, where he rents a mansion valued at over $13 million in the private gated Ritz-Carlton community.

In a purchase made in 2019, Logan spent $1 million on an 80-acre estate known as Fobes Ranch, situated in the San Jacinto Mountains, roughly two hours away from downtown Los Angeles. This ranch was once home to Harvard professor-cum-LSD producer Timothy Leary during the 1960s, who manufactured LSD alongside a group of surfers from Laguna Beach, self-styled as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

On June 6, 2021, Logan faced Floyd Mayweather in a professional boxing match. He reportedly secured a deal promising him a base salary of $250,000 plus 10% of Pay-Per-View profits, while Mayweather was guaranteed a minimum of $10 million for his appearance, in addition to 50% of the PPV profits.

Logan stated he anticipated making at least $20 million from the fight, while Floyd claimed his earnings would exceed $50 million.

In reality, the fight attracted around 1 million purchasers. As a result, Floyd’s estimated earnings reached $35 million, and Logan’s amounted to approximately $5.25 million.