Semiocast – Linkedin – The B2B marketing platform – Statistics

Linkedin stats

If you love Linkedin as much as I do myself, then you’re probably interested in learning about how to market yourself on this social media platform and how to make more money, right?

This is what happened to me last week, so I compiled tons of stats to help myself and also to help you make better marketing decision on Linkedin. 

I hope that you enjoy this blog post. Let’s get started!

Linkedin Ad Revenue Surpasses $1 Billion

I recently read a fascinating article about LinkedIn’s incredible success in 2021. It reported that their ad revenue recently surpassed the $1 billion mark, which is an astonishing 37% increase from the previous year. It’s no surprise that this popular platform is dominating the digital landscape and continuing to grow in popularity. It’s also no wonder that over 90% of all B2B marketers use LinkedIn Ads, taking advantage of the platform’s vast reach and wide range of targeting options. But who uses LinkedIn most? Let’s take a closer look at the facts and figures to find out.

Over 90% of B2B Marketers Use LinkedIn Ads

It’s no surprise then that over 90% of B2B marketers are using LinkedIn ads to reach their target audience. LinkedIn’s ad revenue recently exceeded $1 billion in 2021, growing by 37%, while organic session engagement grew by a record 22%. This clearly shows the power of LinkedIn in reaching potential customers and engaging with them. LinkedIn is also a great way for businesses to find new suppliers and customers, with Europages, the leading B2B platform in Europe, boasting 2.6 million listed companies and more than 6 million searches performed every month.

Who uses LinkedIn most?

As a professional networking platform, LinkedIn is used by a variety of people from all over the world. According to the most recent statistics, 44.8% of those in managerial positions worldwide use LinkedIn for their professional networking needs. Moreover, more than 160 million businesses use the platform to connect and interact with their customers. This statistic is even more impressive when you consider that there are currently over 800 million users from 200 countries around the world. With this in mind, it’s clear that LinkedIn is quickly becoming a go-to platform for many businesses and professionals.

What age group uses LinkedIn the most?

In terms of age, the largest demographic group of Linkedin users are those between the ages of 25 and 34, which account for 59.2% of the platform’s users according to Statista. Not just that, but it seems that almost all age groups are using Linkedin – with 21% of 18-24 year olds, 60% of 25-34 year olds, and 17% of 35-54 year olds using the platform. Additionally, 4 out of 5 LinkedIn members have the ability to make business decisions. This makes Linkedin an invaluable tool for networking and connecting with potential employers or customers.

Who has the most followers on LinkedIn?

person with a mobile phone using Linkedin

As of 2022, LinkedIn is the largest B2B social media platform with over 774 million users. This makes it an important platform for businesses to use in their marketing and advertising efforts. But who has the most followers on LinkedIn in 2022? The answer might surprise you! According to recent reports, the most followed person on LinkedIn is Jeff Weiner, CEO of LinkedIn, with over 1 million followers. Other top influencers include Bill Gates, Elon Musk, Richard Branson, and Steve Wozniak. While these individuals have large followings, it’s important to remember that there are many other influencers on LinkedIn who have smaller followings but still have a valuable impact on their respective networks.

I do new tests and spend a lot of time researching new stats on all social media platforms every month. If you are interested in reading my future research data, please visit my homepage at