KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

Known simply as KSI, KSIOlajidebt is an English YouTube personality, comedian, video game commentator, and rapper whose net worth is estimated at $100 million. He ranks among the highest-paid internet personalities globally, earning $25 million between September 2022 and September 2023. At present, KSI operates three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” with his videos collectively garnering over 8.6 billion views. With 24.1 million subscribers to his main channel, he is also recognized as a former member of the Sidemen, a YouTube group responsible for four additional channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The name KSIOlajidebt combines the acronym “KSI” from the gaming community with his real name, Olajide, plus “BT” for British Telecom. Primarily, he focuses on FIFA games, having famously played FIFA with Arsenal and England midfielder Alex Oxlade-Chamberlain. In the music realm, KSI launched his single “Lamborghini” (featuring P Money) in 2015, which achieved #7 on the UK R&B chart and #30 on the UK Singles Chart. He has released studio albums like “Dissimulation” (2020) and “All Over the Place” (2021) and has collaborated on singles with artists such as BlacknWhite, Sway, and Yogi. Notably, KSI also published a book in 2015 titled “KSI: I Am a Bellend,” which was released under the different title “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet” in the United States.

KSI’s rivalry with Logan Paul is well-known, culminating in a pay-per-view boxing match on August 25, 2018. Dubbed “the biggest internet event in history,” their first fight ended in a draw, followed by a rematch on November 9, 2019, at the Staples Center in Los Angeles. The first match attracted 2.25 million live viewers, with 1 million purchasing tickets via pay-per-view, while approximately 1.2 million streamed the fight illegally on Twitch. Ultimately, 1.3 million subscribers paid to view the match, generating an estimated $13 million in revenue. Logan and KSI likely earned around $2 million each from this event, factoring in merchandise sales. For the rematch, both were guaranteed a minimum of $900,000, and their earnings likely exceeded $3 million each, with DAZN USA broadcasting the event. In a previous match against fellow YouTuber Joe Weller, KSI won through a technical knockout in the third round, attracting 1.6 million live viewers and 21 million views within 24 hours.

Prime Energy Drink

Recently, the energy drink “Prime” has generated buzz in discussions about KSI’s net worth. Logan Paul and KSI have been promoting the drink since its launch in January 2022. Unverified reports indicate that Prime generated $565 million in revenue over the 12 months from December 2022 to December 2023.

Do Logan Paul and KSI own Prime? While they do not own the brand outright, they are its promoters and reportedly own equity. It is believed that together, they hold either 20% or a combined 20% stake. The majority of the brand is owned by Congo Brands, an umbrella company based in Louisville, co-owned by Max Clemons and Trey Steiger.

Assuming Logan and KSI each own 20% of the brand, we can draw comparisons to Rockstar’s sale to Pepsi in 2020 for $3.8 billion while generating $800 million in revenue, suggesting a valuation of approximately 5X revenue. With Prime’s reported annual revenue of $600 million, its total valuation could be speculated at around $3 billion (5 times $600 million). If each owned a 20% stake, their shares would be worth $600 million apiece. Conversely, if they held a combined stake of 20%, that would amount to $300 million each. Due to the uncertainty surrounding both their equity stakes and the drink’s revenue figures, these estimates remain speculative. Nonetheless, it is reasonable to assume that both possess quite valuable stakes in this growing enterprise.

Prime has attracted numerous celebrity endorsements, including quarterback Patrick Mahomes, soccer star Erling Haaland, and MMA fighter Alexander Volkanovski, likely compensating them with equity in return for their promotions.

Early Life

Born Olajide Olayinka Williams Olatunji on June 19, 1993, in Watford, Hertfordshire, England, KSI has a mother, Yinka, from London, and a father, Jide, who hails from Nigeria. He has a younger brother, Deji, who is also a YouTuber; notably, KSI ranked first in Tubular Labs’ list of the “UK’s Most Influential YouTube Creators” in 2015, with Deji following at second. KSI attended Berkhamsted School, where he met Simon Minter, later a member of the Sidemen. In 2018, KSI expressed his anger toward Deji after a video exposing his bank records was published, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI began his YouTube journey in 2008 with his first channel under the username “JideJunior” and later created the “KSIOlajideBT” account in July 2009. After experiencing a steady income from his FIFA gaming commentary videos, he decided to leave sixth form college. Subsequently, he diversified into vlog-style videos and showcased a broader range of games. By 2012, he achieved one million subscribers and signed with Polaris, a Maker Studios sub-network, in 2013. That October, KSI joined the Sidemen, a British YouTube collective known for sketches, challenges, and gaming commentary. In August 2017, he announced his departure from the Sidemen and released diss tracks targeting other members.

Music Career

KSI made his debut with the album “Dissimulation” in May 2020, which reached #1 on the Irish Albums Chart and #2 on the UK Albums Chart. This Gold-certified album included hits like “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His follow-up album, “All Over the Place,” released in 2021, topped the UK Albums Chart, featuring Gold singles like “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). KSI’s earlier work also includes the EPs “Keep Up” (2016), “Jump…

He released the studio album “All Over The Place” in 2021, following the tracks “Around” (2016), “Space” (2017), and “Disstracktions” (2017).

Personal Life

KSI has a strong commitment to charity work, having taken part in television shows like “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he contributed $10,000 to YouTuber Castro1021’s online charity stream and participated in a Race Against Slime event to support SpecialEffect, a U.K. organization that helps individuals with physical disabilities enjoy video games. Between 2016 and 2018, KSI and his fellow Sidemen organized three charity football events, raising nearly £400,000 for organizations including Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, he donated $60,000 to the Black Lives Matter Global Network Foundation and other charities focused on supporting black lives, in addition to providing clothing to the Seaview Project. That same year, he became part of “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now campaign, and he performed on the charity single “Stop Crying Your Heart Out” for Children in Need. During BBC Radio 1’s “Lol-a-thon” in 2021, KSI made a donation of £10,000 to Comic Relief.

As a supporter of Arsenal F.C., KSI has featured on AFTV, a channel created for Arsenal enthusiasts. In 2012, allegations were made against him for sexual harassment of women at a Eurogamer event and for allegedly sexually assaulting spokesmodel Brandy Brewer. Although Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” KSI received a ban from future Eurogamer events.

Awards and Nominations

KSI garnered recognition at the YouTube Creator Awards in 2016, receiving a Diamond Creator Award and being named Vlogger of the Year at the NME Awards. He took home an Amazon Music UK award for Best Song in 2020 for “Lighter,” which also earned him a BRIT Award nomination for Best British Single. KSI has had three nominations at the Shorty Awards: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (with the Sidemen) in 2019. His book “Sidemen: The Book” received a nomination for Non-Fiction: Lifestyle Book of the Year at the British Book Awards in 2017, and he also earned a nomination for Best British Vlogger at BBC Radio 1’s Teen Choice Awards that same year. Additionally, KSI has garnered nominations from the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). He won “Personality of the Year” at the Rated Awards in 2022.

Real Estate

During a 2020 interview with “Men’s Health,” KSI shared that he possesses over ten properties in England, collectively valued at more than £10 million. In December 2021, he purchased a new story home in London for £10 million after moving out of a flat he previously shared with a friend.