Double Dart Cookie
Double Dart Cookie
My computer, is the DoubleClick cookie doing what?
Most likely, a DART cookie resides in your Cookies folder if you have a DoubleClick cookie. For marketers, the DoubleClick DART cookie aids in understanding the effectiveness of their Internet advertising campaigns and paid search listings. Many marketers and websites on the Internet utilize DoubleClick’s DART technology to manage their paid search listings or deliver and serve their advertisements. When an ad is shown or a paid listing is selected, DoubleClick’s DART products set or identify a unique, persistent cookie. Valuable information provided to marketers by the DART cookie includes the count of unique users who viewed their ads, the number of users who interacted with their Internet ads or paid listings, and the specific ads or paid listings they interacted with.
After deletion, why does your cookie persist?
Should I wish to modify my cookie preferences to accept or reject cookies?
Abide by one of the following procedures to eliminate any accepted cookies and reject or restrict cookies going forward:
CRITICAL: OBTAINING AN OPT-OUT COOKIE REQUIRES A REPEAT OPT-OUT IF THE COOKIE IS DELETED. THIRD-PARTY COOKIES OR ALL COOKIES BLOCKED BY YOUR BROWSER WILL NULLIFY THE CONFIGURATION OF OPT-OUT COOKIES.
*For Internet Explorer 6.0 users, navigate to the Tools menu, then to Internet Options, and subsequently to the Privacy tab. This version of Internet Explorer implements P3P to categorize cookie types. P3P relies on standardized privacy statements from the cookie issuer to manage cookie acceptance. Within the “Privacy” tab, click on the “Advanced” button. Opt for “Override automatic cookie handling” and indicate if you wish to accept, block, or receive prompts for “First-party” and “Third-party Cookies.” To block all cookies from the doubleclick.net domain by DoubleClick, proceed to the “Web Sites” section under the “Privacy” tab, click on the “Edit” option. Fill in “doubleclick.net” in the “Address of Web site” field, choose “Block,” press OK (menu will vanish); click OK again to return to the browser.
*For Netscape 6.0+ users, access “Edit” on the menu bar, choose “Preferences,” proceed to “Advanced,” and select the “Cookies” category. Opt to either receive a warning before accepting a cookie or “Disable cookies.” Select “OK.” Navigate to the “Start” button, locate “Find,” click on “Files and Folders,” input “cookies.txt” in the search box, and click “Find Now.” Upon displaying the search results, drag and drop all files listed into the “Recycle Bin.” Subsequently, restart your Netscape after shutting it down. Based on your earlier selection, you may receive prompts for new cookie sets or no cookies will be received or set.* For users of Mozilla or Safari, refer to their respective websites for guidance on disabling cookies.
Last Updated: September 21, 2024