Android Phones Statistics 2024 – Market Share and Usages
Android Phones Statistics 2024 – Market Share and Usages
September 14, 2024
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Introduction
Android Smartphone’s marketplace share keeps dominating globally in 2023, with an approximate 72% share. However, iOS has a larger user base in the United States and United Kingdom according to Business of Apps. Understanding the data behind Android users is crucial for effective marketing strategies and product development in response to the increasing demand for Android smartphones.
Data on worldwide market share, demographics, website traffic, industry, usage, and country-wise statistics are all vital for a comprehensive understanding of the Android phone market. This information provides valuable insights into user behaviors, market trends, and competitive landscape.
Moreover, analyzing future usage data can help predict industry trends and guide strategic decision-making for businesses. Stay informed with the latest Android phone statistics to develop effective marketing strategies, enhance products, and gain a competitive edge.
Key Takeaways
(Reference: bankmycell.com)
- Android phones hold a significant global market share, accounting for about 72% of the mobile market as of January 2023.
- Data on user demographics, website traffic, industry insights, and country-specific statistics are crucial for understanding the Android phone market.
- Insights from Android Smartphone data can help businesses create effective marketing strategies, improve products, and stay competitive.
- With an estimated 7.33 billion smartphone users globally in 2023, around 49.11%, or 3.6 billion, are projected to be Android users. Google’s mobile OS maintains a 70.94% global market share as of Q3 2023. The number of Android users in the United States is expected to reach 144.01 million people in 2023.
- It is anticipated that there will be around 311 million Android smartphone users in the United States by the end of 2023, representing 46.30% of the user base.
- Android dominates the global market with a 70.94% market share in mobile operating systems in 2023. In the United States, the Android OS Market Share has reached 42.60%.
(Reference: businessofapps.com)
According to Statista, Android maintained its position as the most popular operating system worldwide in 2023 with a market share of 70.5%.
In Q2 2023, Samsung led in market share, while Apple experienced a decline. Among the top five brands, Apple had the smallest year-over-year shipment decline. Google’s Android OS Version 12 held a share of approximately 25% among all Android devices in January 2023.
The graph shows the top brands in the Android phone market in 2023: Samsung (35.30%), Xiaomi (14.70%), Oppo (10%), Vivo (9.50%), Huawei (6.30%), RealMe (4%), Motorola (3.30%), and others (16.90%)
Counterpoint Research reported a 9% decline in the global Smartphone market in Q2 2023, with 268 million devices sold. The Q1 2023 report indicated a 14% year-over-year decline in the global Smartphone market, reaching 280.2 million devices.
Android Phones Statistics by Top Android Apps Revenue
(Source: statista.com)
By June 2023, the highest revenue-generating Android apps are Disney+ ($70.59 million), Max: Stream HBO, TV, $Movies ($50.73 million), Tik Tok ($38.09 million), Google One ($27.34 million), Peacock TV ($25.2 million), Twitch ($25.08 million), Crunchyroll ($22.19 million), Bumble ($19.08 million), Tinder Dating app. ($17.79 million), Paramount ($15.22 million), and more.
Android Phone Statistics by User Demographic
Statista’s data for 2023 reveals that the majority of Android users are aged 18-34, constituting 70% of the user base. The second largest demographic falls in the 25-34 age group, making up 65% of the user base.
Following them are users aged 35-44 with a 58% share, 45-55 users…Through observations, it has been noted by Statista that in 2023, the gender distribution of Android customers is quite similar, with a 51% male and 49% female split. However, disparities in gender distribution exist across specific regions and countries. For example, in several Asian countries, Android user demographics lean towards adult males, whereas in certain European nations, the distribution skews towards females. This variance highlights the diverse user base of Android phones in terms of age and gender.
Forbes Advisor revealed that in 2023, the three most visited websites globally are Google, YouTube, and Facebook. Google leads with an average of 90 billion monthly visits, followed by YouTube with 34 billion, and Facebook with 25 billion monthly visits. Other top-ranking websites include Amazon, Baidu, Wikipedia, Twitter, Instagram, and LinkedIn.
According to Statista, mobile devices (excluding tablets) accounted for 58.33% of global website traffic in the first quarter of 2023, consistently increasing their share which has hovered around 50%. Desktops and laptops, on the other hand, contributed 41.67% to global website traffic.
Furthermore, Statista data indicates that in January 2023, mobile devices (excluding tablets) were responsible for nearly 57% of global webpage views. Notably, Africa stood out with over 74% of website views generated through mobile devices, marking it as the region with the highest share of mobile internet traffic. In contrast, Europe had the lowest share at 43.5%.
According to Forbes Advisor, search engines like Google remain the primary source of website traffic, making up 46.8% of total traffic in 2023. Social media platforms followed closely, contributing 8.2% to website traffic. Direct traffic and referrals accounted for 25.5% and 19.5%, respectively.
The adoption of ad-blockers is on the rise, with Statista reporting that approximately 27.5% of internet users worldwide were using ad-blockers in 2023. This trend poses a challenge for companies and websites reliant on advertising revenue.
Business of Apps data points to Samsung leading the Android smartphone market as of February 2023, holding a market share of 34.7%. Xiaomi follows closely with a 17.6% market share, showing steady growth in recent years. Noteworthy companies in the Android market include Huawei, Oppo, and Vivo.
Emerging players in the Android smartphone market, such as Realme, POCO, and OnePlus, are also gaining traction with increasing market shares. Realme saw a considerable growth from 1.7% to 4.3%, while POCO and OnePlus improved their shares to 3.5% and 3.4%, respectively, in the first quarter of 2023.
The landscape of Android phone usage in the second quarter of 2023 is illustrated with Samsung’s Galaxy A12 leading with a 1.9% share, and other models like AFTMM (1%) and Redmi 9A (0.9%) following suit.
An analysis of processor brand distribution presented by antutu.com highlights the prevalent use of messaging apps, social media apps, and video streaming apps among Android users in 2023. Messaging apps like WhatsApp, Facebook Messenger, and Telegram garnered over 80% user engagement, while social media and video streaming apps were utilized by over 70% and 60% of users, respectively.
The most downloaded apps globally in the first quarter of 2023 featured prominently messaging apps, social media platforms, and video streaming services, reflecting the preferences of Android users during that period.
Determined by a survey conducted, it is observed that by the end of 2023, the global count of Android OS users will exceed 3.3 billion, constituting roughly 71.8% of mobile operating systems worldwide.
As for the first half of 2023, Android device users collectively dedicated over 2.5 trillion hours, indicating a 4% increase from the previous year.
On a daily basis, individuals typically spend around 3 hours and 15 minutes on Android devices.
Statistics from a survey revealed that 1 out of 5 individuals spend more than 4.5 hours daily on their Android smartphones.
Moreover, individuals tend to check their phones approximately 58 times per day.
(Source: cdn.buttercms.com)
- By the end of 2023, there will be more than 3.3 billion Android OS users which is around 71.8% of mobile operating systems all over the world.
- By the first half of 2023, Android device users have already spent more than 2.5 trillion hours which has grown by 4% from last year.
- In each day, the average people’s time spent on Android is around 3 hours and 15 minutes.
- As of a survey report, out of 5 people 1 spends their Android Smartphone above 4.5 hours.
- It has also been observed that people check out their phones approximately 58 times a day.
(Source: data.ai)
As of August 2023, the top users of Android in the Asian Pacific region which India achieved the highest time spent with more than 26%, which is near about 600 billion hours increased from the last two years, followed by China (13%) and Indonesia (16%).
Furthermore other countries total time spent on Android phones in the 1st half of 2023 have increased from 2021 and 2022 are followed by Brazil (8%) around 200 billion hours, the United States (1%) above 100 billion hours, Mexico (14%) above 60 billion hours, Turkey (5%), Thailand (18%), Germany (-1%), Argentina (14%), South Korea (-3%), Japan (18%), France (3%), Italy (-2%), Spain (3%), United Kingdom (no change), Saudi Arabia (5%), Canada (10%), Australia (15%), and Singapore (17%).
According to the modern-day information from The Tech Report, Android working systems had a worldwide marketplace percentage of about 72% in January 2023.
However, the penetration charge of Android phones varies extensively in different countries. For example, in India, Android Smartphone penetration could be very high, with over 100% of Smartphones going for walks on Android OS.
In contrast, within the United States, the penetration rate of Android telephones is around 60%, with iOS being the dominant operating gadget. Other countries with excessive Android cellphone penetration quotes consist of Indonesia, Brazil, and Russia, with penetration rates of 85%, 80%, and 75%, respectively.
On the other hand, nations with low Android cell phone penetration quotes encompass Japan, South Korea, and the UK, with penetration rates of 60%, 20%, and 50%, respectively.
By Country-wise User Preferences
User preferences additionally vary by using the United States. For instance, in China, Counterpoint Research reports that Xiaomi is the maximum popular telephone emblem, with a market proportion of 31%. In contrast, inside the United States, Samsung has the most famous logo, with a market share of 28%. Apple is the second maximum popular brand in each nation, with a marketplace percentage of 22% in China and 25% in the United States.
In phrases of screen size alternatives, Business of Apps reports that users in India prefer larger displays, with 6-inch screens being the most popular. In comparison, users in Japan decide upon smaller monitors, with 5-inch displays being another popular. Overall, it’s miles clear that Android cellphone penetration and personal alternatives vary notably in the United States of America. Companies looking to amplify their marketplace share in unique countries will need to recollect these differences and tailor their techniques accordingly.
Future Use Statistics
According to Business of Apps, Android is projected to hold its dominance in the mobile running device marketplace in 2023, with over 2.5 billion energetic customers worldwide. The record suggests that Android’s marketplace proportion is predicted to increase from 71.77% in January 2023 to 75.2% through the cessation of the 12 months. This growth is attributed to the increasing call for low-priced smartphones in developing countries and the non-stop innovation of Android devices.
As we appear to be the destiny of Android telephones, there are numerous rising tendencies that can be expected to form the marketplace. One of the maximum significant trends is the growing adoption of the 5G generation. With the rollout of 5G networks, users can anticipate quicker download and upload speeds, decreased latency, and improved connectivity. This will allow new packages and services that were not viable with previous community technology.
Another emerging trend is the rise of foldable telephones. Companies like Samsung and Huawei have already released foldable telephones, and different manufacturers are anticipated to comply with health. These gadgets offer a larger show in a compact form thing, permitting customers to multitask and devour content more successfully.
Finally, the integration of artificial intelligence (AI) and Machine Language (ML) into Android gadgets is predicted to be retained. AI and ML will allow gadgets to examine consumer conduct and alternatives, imparting a more personalized experience. Additionally, AI-powered virtual assistants like Google Assistant are predicted to become more sophisticated, offering customers extra control over their gadgets and access to more statistics. Overall, the future of Android smartphones appears vibrant, with persistent increase and innovation predicted in the future years.
Conclusion
In conclusion, the Android smartphone marketplace has persisted to dominate the global telephone market in 2023, with over 72% of cellular market stocks in January 2023. However, the marketplace saw a decline in Q1 and Q3 2023, with a 14% YoY decline in Q1 2023 and a 1% decline in Q3 2023.
Samsung handed Apple as the main telephone participant in Q1 2023, driven by the success of its Galaxy S22 and S22 fashions. The worldwide cellphone market has been on a route to recovery with predominant players like Samsung, Apple, and Huawei launching innovative gadgets with advanced capabilities.
The Android user demographic data show that the majority of Android customers are between 18 years to 34 years old, with a moderate majority of male users. In terms of internet site traffic a fact, Google Play Store dominates the market with over 81% of cellular app downloads in Q1 2023, accompanied by using Apple’s App Store with 18%.
In phrases of other countries facts, China remains the largest cellphone market in the world, followed by way of India and the US. The usage statistics display that the average Android person spends around 3 hours and 15 minutes on their cellphone per day, with social media and enjoyment apps being the most famous.
Looking closer to the future, the Android market is anticipated to expand significantly, driven by emerging trends such as 5G adoption, foldable phone technology, and AI integration, promising a dynamic landscape for Android smartphones in the upcoming years.
In 2023, the Android cellphone market is projected to maintain its stronghold, with an anticipated global user base of 2.3 billion Android users. The marketplace is poised to witness an increased demand for devices compatible with 5G technology. Samsung leads the market in terms of market share. The market is expected to continue its growth in the future, driven by new technologies and innovative features.
Sources
FAQ.
As per Counterpoint Research, the worldwide phone market saw a 14% YoY and 7% QoQ decline, recording 280.2 million unit shipments in Q1 2023. The Tech Report indicates that Android phones have maintained about 72% of the global Smartphone market as of January 2023.
Android still powers approximately 75% of all Smartphones and tablets as of January 2023, according to Techjury. Data on the exact number of Android mobile phones in active use globally is not readily available.
User demographics for Android mobile phones vary by region and country. In the United States, 43% of users are aged 18-29 years, as reported by Techjury. In India, male users comprise 77% of the Android user base, while in Brazil, the majority fall in the 25-34 age group.
Website traffic statistics for Android phone manufacturers differ by company. Samsung leads with over 30% of the market share in 2023, followed by Xiaomi and Huawei at approximately 15% and 10%, respectively.
The current usage data for Android smartphones varies across countries. Techjury reports that Android holds a market share of around 54% in the USA, surpassing iPhones. In India, Android commands over 100% of the market share, while in Japan, iPhones are more popular, occupying about 60% of the market.
Data is from 2023 and 2024 and forecast data is for 2025 and 2026. We also expand the forecast data to 2027 and 2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
Android Phones Statistics 2024 – Market Share and Usages
September 14, 2024
