Paris, France — November, 7th 2013 — Few hours before the opening of the NYSE where 70 million new Twitter shares (TWTR) will be introduced, Twitter users fail to display any form of enthusiasm, Semiocast's study reveals. Very few tweets concern the IPO and the only buzz was caused by Twitter's announcement of the price of $26 per share. As many observers noticed, Twitter IPO did not make it to the trending topics until very recently before the actual offering.
The price announcement represent half of tweets during the period, followed by links to articles and analyses of the IPO (21%). 15% of tweets are about the opportunity of investing: 7% express doubts, 4% anticipate the IPO will fail and the stock price will plummet, 2% explicitly mention they will not buy now and a mere 2% express that the price is right and they will buy (including Twitter users who did submit orders to their agents).
Eventually, Twitter's IPO is directed towards bankers and investment firms, and not towards its users. Yet, users start to anticipate more advertising on the platform as Twitter will have to increase its revenues.
Semiocast is a company based in Paris, France, providing data intelligence and research on social media. Semiocast helps its clients measure and evaluate reactions of consumers to a campaign or product launch, to understand buzzes and what consumers are saying about their products, services and brands within social media conversations.
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